Western Australia has launched the second iteration of 'Drive the Dream', a road trips focused tourism campaign featuring West Australian-born Formula 1 driver Daniel Ricciardo.

Launching in Australia and Singapore ahead of the Formula 1 Grand Prix this weekend, the campaign aims to attracts visitors to Western Australia from Singapore and across Australia, and will later be rolled out across other key international markets over the next 12 months.

Daniel and his best friend Blake are at the heart of the cinematic short film which showcases Western Australia as the ultimate destination for a self-drive holiday, capturing unscripted and authentic moments between the pair, as they embark on a road trip from Perth / Boorloo through the Margaret River Region and beyond, inspired by the scenic South West Nature and Wine Drive.

It's the second instalment to the highly successful 2023 Drive the Dream global campaign, which saw Daniel and Blake travel along the Coral Coast Highway from Perth to Exmouth.

The campaign aims to make WA the most desirable road trip holiday destination for High-Yield Travellers and continues to align with the state's highly acclaimed destination brand, Walking On A Dream.

View Drive the Dream: https://www.westernaustralia.com/roadtrips 

Join us again as we Drive the Dream in Western Australia - setting out on an epic road trip adventure with Daniel Ricciardo as our guide, and experiencing the wonderment of #WAtheDreamState.