Tourism Western Australia (Tourism WA) held its largest-ever roadshow in Singapore on Thursday, July 25 as part of its 2024 Singapore and Malaysia Trade Mission. Last held in 2022, the Trade Mission drew more than 400 trade partners across Singapore and Malaysia, of which more than 170 were from Singapore. Additionally, 27 West Australian operators attended the Trade Mission in Singapore, with more than 1,900 B2B appointments held,
showcasing the strong interest in Western Australia's tours and travel experiences. To cap off the roadshow, Tourism WA hosted an exquisite business gala dinner for all trade partners.

Australia ranks as the second-most popular travel destination for Singaporeans, with over 325,000 visitors recorded by the end of March 2024, spending approximately AUD $1.12 million. Perth in Western Australia emerges as the third most sought-after destination within the country among Singaporean travellers. Notably, a substantial proportion of these visitors are repeat travellers, underscoring Western Australia's enduring appeal.

The Tourism WA 2024 Singapore Trade Mission educated trade partners on the new and exciting experiences and activities across dining, accommodation, adventure, nature, luxury, and culture that Western Australia has to offer visitors.

Mel Forbes, Executive Director, Marketing, Tourism Western Australia, said Singapore represents a pivotal market for Western Australia. “In collaboration with our trade partners, we are dedicated to delivering an authentic experience tailored specifically for Singaporean visitors. Emphasising luxury, adventure, and culinary excellence, our focus is on curating a captivating and immersive journey that appeals to the diverse interests of Singaporean travellers, showcasing the finest in West Australian hospitality.”

The roadshow highlighted three new marine-based experiences for the aquaphiles. From on-land adventures to those where visitors can expand their knowledge of the rich biodiversity of the deep sea and get a taste of history, Western Australia tour operators showcased the new experiences visitors can enjoy.

Skybound with Scenic Helicopters in Albany
Embark on an aerial adventure across the picturesque landscapes of the Great Southern region with Scenic Helicopters. Taking flight from Albany this summer, Scenic Helicopters' 20-minute flights take visitors on mesmerising journeys with stunning views of the coast, rolling countryside, and iconic landmarks such as Vancouver Peninsula and Misery Beach. Visitors can also elevate their Great Southern experience with packages including a relaxing day at Chimes Spa Retreat, a leisurely lunch at the renowned The Dam, or an indulgent Great Southern winery tour.

Interactive Marine Experience at the New Marine Discovery Centre at Busselton Jetty
Busselton Jetty in Western Australia's Margaret River Region launched a new family-friendly Marine Discovery Centre in July. Established in the Railway House Ballaarat Room, the Discovery Centre hosts a 30-minute indoor, interactive experience that allows guests to come face-to-face with a lifelike shark, drive a virtual submarine, make their own fish habitat, and more. The Discovery Centre also saves visitors the 1.8-kilometre train journey to the end of the jetty, while allowing them to experience what lies below the longest timber-piled jetty in the Southern Hemisphere.

Experience a Pearl Farm at Roebuck Bay
Immerse yourself in the trade of pearling with Journey Beyond and Paspaley who have jointly launched a new half-day pearling experience in the pearling capital of Broome in Western Australia's North West. Departing from Gantheaume Point, the experience will dive into the history of pearling in the Kimberley region, and provide guests with the opportunity to view harvested pearls on board the boat at Paspaley's on-water Pearl Farm in Roebuck Bay. After the tour, guests can also shop in the Paspaley Boutique whilst savouring delicious pearl meat canapes.

An Exciting Calendar of Events
In addition, the following months are filled with exciting new events for visitors to get an authentic taste of West Australia.

Pair'd, an exquisite four-day extravaganza celebrating wine and food, will be held in Margaret River from 14–17 November. Set against the breathtaking backdrop of this coastal wine region, Pair'd artfully combines the expected and unexpected pairings unique to West Australia's South West. Here, the spirit of adventure converges harmoniously with the art of indulgence.

EverNow, West Australia's homegrown festival, will make its highly anticipated return from the 3–7 October, coinciding with the Noongar season of Kambarang, across various venues in Perth. This multi-sensory celebration is inspired by the state's abundant biodiversity and profound Aboriginal
heritage.

Tine - Rone, an immersive art exhibition evoking a forgotten chapter of Australian history, will grace The Art Gallery of Western Australia in the Centenary Galleries until September. Renowned street artist Rone will showcase his work here for the first time, transforming the space into a multi-sensory installation that excavates meaning from the everyday. Experience the historic Centenary Galleries like never before, as you walk, breathe, and live among remnants of mid-century Australia.

To learn more about dreamy Western Australia, visit https://www.westernaustralia.com/uk/home for more information.

Background
Tourism WA is the WA Government agency responsible for promoting Western Australia as an incredible holiday and events destination. Our role is to inspire more people to visit WA from Australia and around the world.

We do this by marketing the state to the world through innovative campaigns; developing, attracting and promoting major sporting, arts, cultural and business events; working with government and the tourism industry to improve access, accommodation and tourism experiences for our visitors; and by informing and empowering the WA tourism industry through sharing key insights and global trends, building stakeholder relationships and providing leadership to the sector.

For more information visit tourism.wa.gov.au.

Media contact:
P: 08 9262 1666 I M: 0459 768 387 I E: media@westernaustralia.com