Monaco, 24 July 2025 – With the Mediterranean sun shining and the summer social calendar at full tilt, Monaco is abuzz with a new wave of immersive pop-up experiences. Across the Principality, internationally renowned brands are reimagining some of Monaco's most iconic venues and blending fashion, food, and lifestyle in ways that feel fresh, fun, and unmistakably Riviera. Running from now through early autumn, these seasonal activations capture the spirit of Monaco at its most magnetic, stylish yet unpretentious, elegant yet effortlessly cool.

Le Café Lacoste
Le Méridien Beach Plaza | Open daily, 10am – 2am (July–September) | 9am – midnight (October 2025 – April 2026)

Framed by the sparkling shoreline of Le Méridien Beach Plaza, Le Café Lacoste is a breezy beachfront concept brought to life by Lacoste and restaurateur Riccardo Giraudi. Created for long, sun-soaked days and balmy evenings, the café blends Riviera charm with the French brand's signature understated cool.

The all-day menu features Mediterranean-inspired favourites such as seasonal salads, chilled seafood, truffle focaccia, and indulgent desserts paired with cold-pressed juices, classic cocktails, and a few playful creations with a Lacoste twist. Whether you're coming straight from the sand or dressed for sundown, this is a place to unwind with rhythm, style, and a view.

The café will run through September with extended hours until 2am, before transitioning into an autumn–winter rhythm, open daily from 9am to midnight through April 2026.

APM Monaco x COYA Monte-Carlo
COYA Monte-Carlo, Sporting Monte-Carlo | Open from 7pm till late | Until 31 October 2025

At COYA Monte-Carlo, a bold collaboration with contemporary jewellery brand APM Monaco is reshaping the dining experience into something theatrical, textured, and spirited. The venue comes alive with layers of colour, curated floral arrangements, and atmospheric lighting, a setting where every corner feels camera-worthy, yet deeply rooted in sensory storytelling.

The bar menu features bespoke cocktails inspired by APM Monaco's latest collections, with jewel-toned garnishes and unexpected flavour pairings. Throughout the season, guests can look forward to a rotating line-up of themed evenings, including Inca Nights and Noche Blanca, where Monaco's stylish crowd gathers for live entertainment, music, and spontaneous celebration.

Anchored by COYA's signature Peruvian menu; think fresh ceviches, grilled meats, and flavourful sharing plates, the experience is a sensory escape, equal parts fashion, food and fiesta.

Jacquemus at Monte-Carlo Beach Club
Monte-Carlo Beach | Daily access from 9am – 6pm | Until 7 October 2025

Jacquemus brings its sun-drenched Provençal aesthetic to the Monte-Carlo Beach Club in a full seasonal takeover that feels like a Mediterranean daydream. The poolside setting is reimagined with signature banana yellow and black striped sunbeds and parasols, creating an irresistibly photogenic backdrop of bold lines and coastal ease.

A Jacquemus-curated menu at the Pool Café features summer dishes designed to be light, fresh, and indulgent, from heirloom tomato tartlets and citrus-dressed seafood to playful sorbets and iced rosé slushies. Two dedicated Jacquemus boutiques are also part of the experience, offering exclusive pieces and summer accessories with a Riviera twist.

This is Monaco at its most playful, where fashion meets barefoot luxury, and every hour feels golden.

From the height of summer into the soft glow of early autumn, Monaco's pop-up season unfolds like an endless postcard, each moment drenched in sunlight, sea breeze, and Riviera rhythm. As the temperatures mellow and the days stretch a little longer, the mood becomes even more magnetic: fewer crowds, golden light, and that unmistakable feeling of being in a place where summer doesn't seem to end. Bold, elegant, and irresistibly fun, these limited-time experiences are reason enough to drop everything and book that flight. 

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