Accor, a global hospitality leader, is strengthening its footprint in Thailand with the signing of three new hotels in Bangkok and Phuket. The partnership with Boutique Corporation Public Company Limited (BC) will mark the debut of the Handwritten Collection in Bangkok, introduce the first Mercure hotel in Phuket, and expand Mövenpick's presence with a new resort on Kamala Beach.

This agreement also recognises BC as a Third Party Operator (TPO) within the Accor system in Thailand, a designation held by only a select group of trusted hotel operators.

With 70+ hotels and over 16,000 keys currently in operation across Thailand, Accor leads the premium, midscale, and economy hospitality segments. The latest signings reflect the Group's continued growth, bringing a diverse portfolio of brands to the country, in line with evolving travel behaviours and lifestyle trends.

The three hotels are scheduled to open between 2025 and 2027, collectively adding 585 keys in the country.

Mercure Phuket Patong Journeyhub

Expected to open in late 2025, Mercure Phuket Patong Journeyhub will become the first Mercure-branded hotel on the island. From the moment guests arrive, they will be immersed in the neighbourhood's spirit through a locally inspired atmosphere. Interiors and food and beverage offerings will be curated to celebrate the cultural richness and energy of Patong. Located just minutes from the beach, the 198-key hotel is poised to capture both international and regional demand.

Mövenpick Resort Kamala Beach Phuket

Opening in late 2026, Mövenpick Resort Kamala Beach Phuket will bring Swiss heritage and a rich culinary legacy to the scenic shores of Kamala Beach. Mövenpick is a place to savour life, where meaningful rituals and culinary experiences foster genuine connection. The new-build 197-key resort will embrace a holistic approach to sustainability, while supporting community engagement.

JonoX Sukhumvit 5 – Handwritten Collection, Bangkok

Handwritten Collection is an anthology of carefully curated addresses that bring together hotels with a unique personality. The 190-key JonoX Sukhumvit 5 – Handwritten Collection will combine intentional design with heartfelt hospitality. The new-build hotel will offer convenient access to shopping, nightlife, business hubs, and medical tourism services. Scheduled to open in 2027, it will mark the debut of Handwritten Collection in Bangkok.

Andrew Langdon, Accor's Chief Development Officer, Asia, commented: “Thailand has long been a key market for Accor, and our network is expanding in a strategic and considered manner. The signings of these three hotels with Boutique Corporation Public Company Limited (BC) reflect our shared confidence in Thailand's continued growth, and the opportunity to introduce Accor's diverse brand experiences. Handwritten Collection, Mövenpick, and Mercure each bring unique hospitality concepts designed to meet evolving traveller expectations and celebrate Thailand's vibrant culture and unique offerings.”

Mr. Prabsharan Singh Thakral, President and Group CEO, Boutique Corporation Public Company Limited (BC), commented: “We are pleased to further strengthen our long-standing relationship with Accor through the signing of these three hotel projects. We are focused on identifying high-potential destinations and developing hospitality assets that resonate with evolving market demand. Bangkok and Phuket continue to show strong fundamentals, and we believe these new hotels under the Handwritten Collection, Mövenpick, and Mercure brands will bring compelling new experiences to travellers. We look forward to creating long-term value in Thailand's most dynamic tourism markets.”

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