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01 Oct 2025
Luxurique Showcases Bespoke Travel Expertise and Expands Consulting & Wellness Tourism at IMM Asia 2025
Leading the Way in Luxury Travel
For over a decade, Luxurique has set the standard for personalized travel in Japan. From
ultra-high-net-worth individual itineraries to corporate incentive programs, each journey combines
meticulous planning, exclusive access, and thoughtful attention to detail. Guests experience
behind-the-scenes encounters with Living National Treasures, world-renowned chefs, private cultural
sites, and unique venues, all curated to blend Japan's heritage with modern luxury.
“Every itinerary is a chance to reveal a side of Japan even seasoned travellers rarely see,” says Naomi Mano,
President and CEO of Luxurique. “We focus on creating meaningful, once-in-a-lifetime experiences, not
just luxury for its own sake.”
Expanding Consulting Services for Inbound Tourism
Building on long-term partnerships with municipalities, businesses, and tourism stakeholders, Luxurique
now offers consulting services designed to elevate Japan's inbound tourism sector. These services help
organizations create products and experiences that resonate with ultra-high-net-worth travellers while
maintaining authenticity and sustainability.
“Consulting has always been part of what we do, but we are now formalizing and expanding these services
to meet the evolving expectations of travellers and institutions,” explains Naomi Mano. “We guide clients in
innovating and delivering distinctive offerings, while ensuring that high-touch, personalized service
remains central to everything we create.”
Wellness and Medical Tourism: A Growing Focus
Reflecting emerging trends in luxury travel, Luxurique is extending its offerings into wellness and medical
tourism. By integrating health, relaxation, and cultural immersion, these programs allow guests to enjoy
Japan's traditions and innovations while prioritizing personal wellbeing. This expansion positions Luxurique
at the forefront of an evolving segment within high-end travel.
About Naomi Mano
Naomi Mano, US-born Japanese national, is the founder and CEO of Luxurique and a recognized thought
leader in luxury inbound tourism and MICE. With over 30 years of experience in marketing, branding, and
hospitality, Naomi launched Quintessentially Japan and held senior roles at IBM and the Nagano Olympic
Marketing Committee. She is frequently cited in publications such as The Washington Post, South China
Morning Post, and Japan Times.
hospitality, Naomi launched Quintessentially Japan and held senior roles at IBM and the Nagano Olympic
Marketing Committee. She is frequently cited in publications such as The Washington Post, South China
Morning Post, and Japan Times.
Naomi's leadership combines deep cultural insight with global service standards, unlocking exclusive
experiences for her clients. She has cultivated partnerships with top-tier artisans, chefs, performers, and
venues, ensuring every journey is unique and unforgettable.
In December 2018, she published The Illusion of Omotenashi: Building Japan's Inbound Tourism Strategy for
the Next Decade, drawing on ten years of experience and data at Luxurique. This work positions her as a
trailblazer in shaping Japan's inbound tourism strategy. She regularly speaks at high-profile travel industry
events such as ITB Asia, Asia IR Expo, and PATA, and her expertise has been frequently featured in leading
global media outlets including NHK and The Washington Post.
Currently, Naomi is enrolled in the doctoral program at Keio University Graduate School of Media Design,
conducting research on “Tourism-Driven Japan: Building an Economically Sustainable Inbound Market.” In
addition, she serves as President of the Japan MICE Association.
Her ongoing research, extensive experience, and high-level industry engagements position her for future
recognition on global platforms, where she aims to share her insights on sustainable inbound tourism and
Japan's evolving role as a global destination.
Driving Japan's Tourism Growth
With Japan targeting 60 million international visitors by 2030, Luxurique's expertise in bespoke travel,
combined with its new consulting and wellness offerings, positions the company as a key partner in
high-end inbound tourism. By integrating personalized travel experiences with strategic development for
institutions and brands, Luxurique helps elevate Japan's global reputation as a luxury destination.
“Travel is evolving, and so are we,” adds Naomi Mano. “IMM Asia is the ideal platform to demonstrate how
Luxurique continues to deliver exceptional journeys while supporting Japan's growth as a world-class
luxury destination.”
Founded in 2014 with offices in Tokyo and Kyoto, Luxurique specializes in luxury hospitality, event
management, and consulting. Its multilingual team designs bespoke itineraries, cultural events, corporate
incentive programs, and wellness experiences for ultra-high-net-worth clients. By expanding consulting
and medical tourism services, Luxurique continues to innovate and support Japan's inbound sector while
delivering unparalleled experiences to discerning travellers.
